Privacy Policy

1. Who we are

This privacy policy explains how Altitude Digital ("we", "us", "our") collects and uses your personal information when you submit an enquiry through our Facebook or Instagram lead forms, book a call with us, or otherwise interact with our marketing.

We are the data controller responsible for your personal information.

Contact details:

• Business name: Altitude Digital
• Email: info@altitudedigital.io
• Website: https://altitudedigital.io/

If you have any questions about this policy or how we handle your data, please email us at the address above.

2. The information we collect

When you submit a Facebook or Instagram lead form or book a call with us, we collect the information you provide, which typically includes:

• Your full name
• Email address
• Phone number
• Business name and website (where requested)
• Information about your business (e.g. services offered, location, current marketing situation)
• Any other information you choose to share with us during a call, email exchange, or follow-up conversation

If you book a call through our calendar booking tool, we also collect the date and time of your booking and any notes you add when scheduling.

We do not knowingly collect special category data (such as health, religious, or political information) through our lead forms.

3. How we collect your information

We collect your information when you:

• Submit a lead form on Facebook or Instagram
• Book a call with us through our calendar booking link
• Reply to an email or message we have sent you
• Share information with us during a phone or video call

4. Why we use your information and our lawful basis

We use your information for the following purposes:

Our legitimate interest is in growing our business by responding to enquiries from people who have actively asked to hear from us, and in providing relevant information that helps you decide whether to work with us.

5. Marketing communications

When you submit a lead form or book a call, you are giving us permission to contact you by phone, email, and text message in connection with your enquiry. This includes:

• An initial follow-up call or message
• Reminders for any calls you have booked
• Emails containing relevant resources, case studies, and information about our services
• Periodic check-ins if we do not connect on the first attempt

We will continue to contact you for these purposes until you ask us to stop.

You can unsubscribe at any time by:

• Clicking the unsubscribe link at the bottom of any marketing email
• Replying "STOP" or "UNSUBSCRIBE" to any text message
• Asking us to stop contacting you on a call
• Emailing us at info@altitudedigital.io with the subject line "Unsubscribe"

We will action your request promptly and within the timeframes required by law.

6. Who we share your information with

We do not sell your personal information. We share your information only with the service providers we use to run our business, including:

• Meta Platforms (Facebook and Instagram): when you submit a lead form, your information is initially captured by Meta before being passed to us. Meta's handling of your data is governed by their own privacy policy at https://www.facebook.com/privacy/policy
• Our calendar booking tool: to schedule and manage calls
• Our email and marketing platform Go High Level: to send follow-up emails and manage our contact list
• Our CRM Go High Level: to keep records of our communications with you
• Professional advisors (accountants, lawyers, IT support): where required

Each of these providers acts as a data processor on our behalf and is bound by contractual obligations to protect your information.

We may also disclose your information where required by law, by a court order, or to protect our legal rights.

7. International transfers

Some of the service providers we use are based outside the United Kingdom, including in the United States. Where we transfer your data internationally, we rely on appropriate safeguards such as:

• The UK Government's adequacy decisions
• Standard Contractual Clauses with the UK International Data Transfer Addendum
• The UK Extension to the EU-US Data Privacy Framework, where applicable

You can request more information about these safeguards by contacting us.

8. How long we keep your information

We keep your information only for as long as we need it for the purposes set out in this policy:

• Active enquiries and clients: for the duration of our relationship plus 6 years for tax and legal record-keeping
• Leads who have not become clients: up to 24 months from the last meaningful contact, after which we will either delete your data or anonymise it
• Unsubscribed contacts: we retain a minimal record of your unsubscribe request (your email address and the date) so that we do not contact you again. This is kept indefinitely for compliance purposes.

9. Your rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you
• Rectify any information that is inaccurate or incomplete
• Erase your information in certain circumstances ("right to be forgotten")
• Restrict how we process your information
• Object to processing based on our legitimate interests, including direct marketing (we will always honour an objection to marketing)
• Data portability, meaning you can ask for a copy of your information in a structured, machine-readable format
• Withdraw consent at any time where we are relying on consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please email us at info@altitudedigital.io. We will respond within one month.

If you are unhappy with how we have handled your information, you can complain to the ICO:

• Website: https://ico.org.uk/make-a-complaint/
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the chance to address your concerns first, so please do consider contacting us before approaching the ICO.

10. Security

We take reasonable steps to protect your information, including using secure passwords, two-factor authentication on key accounts, encrypted connections, and reputable third-party providers with strong security practices.

No system is completely secure, however, so we cannot guarantee absolute security of information transmitted over the internet.

11. Cookies and tracking

If you visit our website, we may use cookies and similar technologies to understand how visitors use the site, to support our advertising on Meta platforms, and to improve our services. You can control cookies through your browser settings and through any cookie banner shown on our website.

Submitting a lead form on Facebook or Instagram does not require you to visit our website, so cookies are not set as part of the lead form process itself.

12. Children

Our services are aimed at business owners and professionals. We do not knowingly collect information from anyone under 18. If you believe we have collected information from a child, please contact us and we will delete it.

13. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of the page will reflect the most recent version. For significant changes, we will notify you by email or another appropriate means.

14. Contact us

If you have any questions about this privacy policy or how we handle your information, please contact us:

• Email: info@altitudedigital.io